Posts Tagged ‘Little Brown and Company’

J.K. Rowling’s New Book: Specifically for Adults

Wednesday, March 7th, 2012

Recently it was announced that J.K. Rowling of Harry Potter fame would be releasing a new novel soon, not for the Young Adult crowd like her previous works, but for adults through her new publisher, Little, Brown and Company. At first glance this raises a whole host of questions for J.K. Rowling. Does she have to get an entirely new audience since her new endeavour will entail finding an entirely new demographic that is not within the tween arena of fiction? And can she make the switch from a young adult/fantasy style to a more sophisticated, commercial adult fiction style? The answer to both of these questions is an unequivocal, yes, with a caution at the end. (more…)

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